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Managing subscribers and mail lists
Creating and sending email campaigns
Campaign effectiveness Analysis
Managing email templates
Scheduling campaigns
Subscribe forms management
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Analytics details
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Campaign evaluating details are gathered and stored in Campaign Analytics section. With Campaign Analytics is easy to validate effectiveness of your marketing efforts.
Analytics page is divided into following parts:
Campaign Information
• Name
• Sent Date
• List Name
• Sent to
• Campaign email preview link
User Activity
• Clicks
• Unsubscribed
• Spam reports
• Spam temperature
• MLQ (Mail list quality)
Mail list quality can be equal or less than 100. Than MLQ value is close to 100 than more loyal Subscribers are in used mail list to accept your messages in their mail boxes.
Read more detailed about in MLQ section.
External Servers Reports
• Delivery Count
• Reading Notification Count
• Wrong emails count
Its possible to register only reports that external servers send back. Sometimes external mail servers’ administrators restrict their software to generate and block to send back such reports. In these cases it is impossible to register delivery or reading of emails and this might affect the accuracy of this section results.
Content Analysis
Subscribers activity time chart shows how spread it time campaign email interaction with your subscribers and campaign dynamics during its lifetime.
Links popularity rating chart shows level of interest in information following links if there were any in campaign email. Links popularity rating help to highlight most actual for Subscriber blocks of information.
For links evaluation is used Click Through Rate (CTR). To evaluate campaign whole email content is used Cick Through Content Rate (CTCR).
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