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Managing subscribers and mail lists
Creating and sending email campaigns
Campaign effectiveness Analysis
Managing email templates
Scheduling campaigns
Subscribe forms management
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Mail list quality (MLQ)
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Mail list quality can be equal or less than 100. Than MLQ value is close to 100 than more loyal Subscribers are in used mail list to accept your messages in their mail boxes.
MLQ value is changing in time accordingly to non synchronized Subscribers activities with their emails. MLQ reaches its final value after there’s no more Subscribers from the list are left from those who accept and read emails from you.
Usually after one week MLQ value stops to change dramatically, whoever you can witness an exception. After users’ activity is over MLQ value is ready to be used for evaluating your list quality.
MLQ value can grow during next campaigns as a result of Unsubscribe requests that clean up the list from non interested users.
Than higher MLQ value than more successful will be campaign interaction with Subscribers.
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