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Managing subscribers and mail lists
Creating and sending email campaigns
Campaign effectiveness Analysis
Managing email templates
Scheduling campaigns
Subscribe forms management
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Clicks Through Rate (CTR)
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CTR value is equal to clicks number on a link in campaign email divided to number of viewed emails.
Example, if email message is shown to 100 subscribers and the link got clicked 20 times, CTR will be 20/100 o 20%.
CTR value is counted for links with clicks only.
Than higher link CTR than more actual it is for your Subscribers.
We validate multiple clicks on one URL contained in one campaign email by one subscriber as a single click. We believe that this makes clicks statistics accurate avoiding wrong analysis evaluations, including accounting CTR and CTCR value.
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