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Managing subscribers and mail lists
Creating and sending email campaigns
Campaign effectiveness Analysis
Managing email templates
Scheduling campaigns
Subscribe forms management
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Clicks Through Rate (CTR)
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CTR (Click through rate) value is equal to clicks number on a link in campaign email divided to number of viewed emails.
Example, if email message is shown to 100 subscribers and the link got clicked 20 times, CTR will be 20/100 = 20%.
Than higher link CTR than more actual it is was for subscribers.
FEEDGEE Analytics validates multiple clicks on one URL by single subscriber as one click. This makes clicks statistics more accurate in terms of accounting CTR and CTCR values.
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