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Managing subscribers and mail lists
Creating and sending email campaigns
Campaign effectiveness Analysis
Managing email templates
Scheduling campaigns
Subscribe forms management
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Click to open rate (CTOR)
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CTOR (Click to open rate) is the ratio of unique clicks as a percentage of unique opens. The CTOR measures how effective email message was in motivating recipients who opened it, to click a link.
CTOR expresses the measure of CTR (Click through rates) as a percentage of messages opened, instead of messages delivered.
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